TROLLEY
by VEHICLE inc.
TROLLEY, a gallery by VEHICLE inc. They are a Tokyo studio working across graphic design, products, and spaces. The name plays on their own: a trolley is also a cart, something that carries things from one place to another.
Behind the scenes
The request was to animate their logo. I usually animate physical products, so it was a bit of a challenge for me to create an animation without a physical product.
At first, I animated the character and prepared illustrations frame by frame for every step.
Then I used a laser cutter to cut it from acrylic and wood.
Since the gallery changes its exhibitions often, my idea was to animate it against different backgrounds, so TROLLEY can use it at every exhibition and add elements of that exhibition to the video.
The logo keeps changing with every new show, carrying a piece of each exhibition with it.
